About Us - Citizen

Our story goes way back to 1882, and since then, we have marched forward with unwavering determination. Our journey began as an umbrella trading company, but we had a bigger vision in mind. Over the years, we grew, expanding our reach and expertise. Today, we stand tall as the world’s largest umbrella manufacturing company, with a rich legacy of innovation and success.

However, our journey is far from over. We never stop pushing the boundaries, and our recent venture into producing travel gear is a testament to this. Our mission is to provide our customers with the tools they need to embark on their own journeys, be it for work or for play. Our products are designed to keep them protected, comfortable, and organized, so they can focus on their goals and live life to the fullest.

We believe that our relentless pursuit of progress and innovation is what sets us apart from the rest. And as we look ahead, we are excited to explore new frontiers, innovate new ways to provide value, and continue serving our customers with the same passion and commitment that have guided us from the beginning.

Looking around as we march ahead.

At Citizen, we keep analysing the trends that are going on around the globe. We combine this research for different ranges along with our years of on-ground experience and observations.

We look around in places across the world for active gear. We examine how luggage and backpacks are made in places with extreme temperatures. For example, we look at trends in hotter places like Africa, South America and in cooler countries like Norway and Finland as well.

This gives us an idea for making active gear that is not just aesthetically pleasing but also durable in every weather condition.

For raincoats, we have hired an esteemed fashion institute, which is probably one of the best in the country, to help us design our range.

Normally, we come out with around 100 varieties in umbrellas per year. In raincoats, the number is currently at 30.

No shortcuts

We pride ourselves on living up to the high standards that we have set for ourselves. After years of experience, we have an SOP established for all the activities carried out in the unit. We check and inspect the raw material as per the guidelines set by experts. After production, each product is thoroughly checked for functionality and appearance. Only approved products, after a stringent quality check, go for packing.

Sedex

Our consistency in quality and processes have helped us get certifications like ISO 9000, 14000 and 18000.
We also have SEDEX certification.

-Our Mission, Vision & Values

Ab Rukna Nahi Hai

Our mission is to provide high-quality, innovative and reliable active gear products that meet the diverse needs of our customers, allowing them to overcome hurdles and strive for progress without stopping.

We aim to be the best in our domain and to make Active Gear synonymous with India. Our goal is to offer Indian customers and customers across the world, the best value for their money and products that add value to their lives by following fair and ethical practices and maintaining transparency in our dealings.

Innovation and authenticity are at the heart of everything we do. We are constantly looking for ways to improve and stay ahead of the curve by investing heavily in research and development, and our team of experts is always exploring new technologies and techniques to make our products better.

We also believe in accountability. That means being honest with our customers, treating our employees with respect, and being transparent in our business practices. We do not compromise on our values or cut corners to save money. We take pride in our work and stand behind every product we make.

Our Mascot - SPLASH

SPLASH is Citizen’s new friendly and energetic mascot. It embodies our brand’s enthusiasm, its youthful spirit as well as its determination to move forward. The name evokes images of water splashing around with unbridled energy which reflects the company’s unstoppable spirit and fearlessness in the face of adversity.