Our story goes way back to 1882 and since then, nothing has stopped us from marching on. We kicked off our journey as an umbrella trading company.
But we didn’t stop there. Slowly and steadily, we kept growing, and today, we stand tall as the world’s largest umbrella manufacturer.
Know MoreWe cut down our expenses by manufacturing raw materials internally. We are thus able to manufacture top quality products at a reduced cost. In the market, the customers get the products at a price lower than the competitors. This is the edge that our backward integration process gives us.
As an umbrella manufacturer, Citizen’s unwavering focus on quality drives us to source the finest materials and employ skilled artisans to create products that embody excellence. Quality for us, is imperative. We make our products go through stringent checks and controls. Only those products who pass these tests are sent out into the market. It ensures that our customers receive nothing but the best.
Our quality tests are stringent. But our processes are quite flexible. Which means products are manufactured in the least possible time. The customer can thus get exactly what he wants, at the right time and at a cost which is extremely reasonable.
We have a large workforce which helps us lower the manufacturing costs. This team is precious to us and we make sure that all safety and security elements are in place. Not just the workers, but even their families are taken care of.
Our infrastructure is vast and technologically advanced too. This allows us to be in total control even when the production orders are huge. We are always able to achieve economies of scale and pass on the price advantage to the customers.
The bar which we set for ourselves is already high. This makes it easier for us to get international certifications and accreditations required in the market. The products naturally match all quality standards of the world.
We presently have large, self-sufficient manufacturing units located in the states of West Bengal and Gujarat while our regional offices are in Gujarat, Kolkata, Delhi and Mumbai.
Due to our vast infrastructure, large production volume, and economies of scale, we are able to offer more for less.
Our total manufacturing facility spans around 4 million square feet where various processes are carried out.
Know MoreWhen it comes to manufacturing and production, we follow backward integration for our raincoats and travel bags.
All of the raw materials and components that go into our products, are produced internally.
We make high quality fabric from yarns, wide varieties of handle and umbrella parts from plastic granules, wire drawing for umbrella ribs and for final packaging, we have our own in-house corrugation unit to make corrugation boxes. Today Citizen is considered as top umbrella manufacturer in India.
All these allow us to offer the products at extremely reasonable costs, which gives us an edge in the market.
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Disney has one of the biggest assortment of characters, loved by adults and children alike. We are elated to have an official license from Disney to create and deliver products featuring some of their most iconic characters.
We, at Citizen, are committed to creating innovative and attractive products that not only add convenience to our customers’ life but also allow them to express their unique personalities and styles. The addition of Disney’s popular characters to our range of products is a natural extension of this commitment.
Our partnership with Disney allows us to bring to market a range of high-quality products that feature beloved characters such as Mickey Mouse, Minnie Mouse, Marvel superheroes, Star Wars characters, and many more. These characters have become a special place in the hearts of people worldwide.
As a licensed Disney product manufacturer, we are held to the highest standards of quality and excellence. Each product we create undergoes a rigorous design and development process to ensure that it meets the high standards that Disney demands.
